Expelling The Duplicate Content Myth Associated With PLR Content

Expelling The Duplicate Content Myth Associated With PLR Content

If there's one thing that scares an internet marketer more than anything else, it has to be the fear of having all their sites delisted because of duplicate content. But what if I said you had a better chance of being 'eaten by a shark' then you would of being picked up for violating this regulation set out by Google and the other search engines!

Expelling The Myth Once And For All

So when in the past has a site been delisted directly as a result of using PLR content? Very rarely I can tell you! In fact I haven't met a single marketer who uses PLR content that has been caught violating the duplicate content rule. So what does this mean? It means that whatever you've been told about the connection between PLR content and the duplicate content rule is for want of another word completely 'bogus'.

We all know that when you purchase PLR content, the chances are you're going to have to share it with a certain number of marketers. This in affect has been a major deterrent from purchasing such content, even though the real truth is, it's completely safe.

So What Is The Duplicate Content Rule?

The duplicate content rule affects those who copy a site, word for word, as well as mimicking the exact design and layout of the other site in question. Well of course they're going to delist you if you do this! You may as well download someone else's site and re-upload it to your own server under a different domain!

Using PLR content however on a completely unique looking site, won't offend the search engines at all and why should it? Sure you may have some content on your site that is the same somewhere else, but you may also have some other unique content that will benefit the visitors to your site.

Rewriting PLR Content

I bet I know what you're thinking. Your thinking "why has this guy been telling us this whole time that PLR content is completely safe and now he's going to talk about rewriting!" Well the truth is there are more advantages to using unique content then there is for using just straight copied PLR content.

Think about it for a minute. Would the search engines be more likely to rank a page with unique content rather then a page that has the same content found elsewhere? Of course! Now you're thinking "what's the point in having PLR content then?" Well when we say rewrite that only means rewriting a fraction of the PLR content you have available. 25% would be a good amount to aim for, which should take you barely any time at all. This insures your pages are going to be looked at by the search engines as being unique content, which will more than likely boost their rankings up higher than those articles copied word for word.

in Book Marketing
Source: http://www.readbud.com/Articles/Book-Marketing/Expelling-The-Duplicate-Content-Myth-Associated-With-PLR-Content

Myths about Selling

Myths about Selling

Your online commercializing conflict will include a number of dissimilar methods in different arenas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisings, sponsor lists and newssheets, circulate press handouts, and much more. Keep in mind, though, that when you are first commencing, it is vital that you concentrate on one facet of your merchandising crusade at a time and elevate it to its fullest degree before proceeding on to the next.

It is more effective to slowly become profitable by concentrating on one event at a time, than to hardly be gainful because you are attacking all of the events halfhearted.

Broaden and spend little sums of money on advertisement for the first time. If you apply a conservative approach, you will not be exhausted financially if an ad doesn't return the sales you were going for. Just keep trying out advertisements as your fund permits until you discover the one that works most effective; then you can roll it out and be positive that you are going to earn money rather than lose it!

If you have a lot of contest, state that you will respect all of your competitions' vouchers and/or rebates; use "their" advertisement to your advantage.

An antique problem in business sector is accumulating final payment for services delivered. As a business possessor, you need to be tended for "difficult" customers and "mooches" by exercising such matters as…


In your contract or sales arrangements, state the interest rates and late fees that will be assessed if payment is not received within 30 days of completion.

Compose form letters to be used for accumulating the remainder. There should be three letters in total -- one after the payment is ten days late, another after twenty days, and a third that lets the client know that you'll be turning their account over to a collection authority (or taking them to small claims court).

The third letter should not be sent until 45 days after the payment is late. And of course, never bluff. If you say you will turn it over to a collection agency, do so.

The best way to protect yourself is to take payment thru credit card. State to your customer that you will bill their credit card one third of the entire cost as an initial down payment, another third just after you have passed the 50% closing period, and the final third on delivery. Or use the two-payment system - half at the introduction of the task and the balance upon completion.

One more thing. You are free to use this article on your website provided that it stays unaltered and the links in the resourcebox is live, search-engine friendly links.

DO NOT STEAL. IT IS NOT WORTH IT.

in Book Marketing
http://www.readbud.com/Articles/Book-Marketing/Myths-about-Selling

Seven Secrets of Writing a Book That Sells

Seven Secrets of Writing a Book That Sells

It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here's how you do it.

1. Know your readers. We're not just talking about whether your readers are male or female. You'll want to know myriad factors about your audience. How old are your readers (age range)? Are readers married, single, or divorced? Where do your readers live (generally)? What do your readers do for a living? What other books/publications do they read? Develop a profile that includes where they shop, what clubs they belong to, etc.

These elements will help you incorporate these aspects into your book *and* help you unearth salient marketing opportunities (i.e., publications and stores).

2. Know your market. What's the market like for your book? Is there a trend out there you're positioning yourself toward? Are you reading all the publications related to this topic/trend? Are there any "holes" out there your book could fill? What's the future for this market/topic? For example, let's say you're a fiction writer looking to publish chick lit. Go to any bookstore and you can't help but spot the cutsie, pink, cartoonish covers. Many thought this trend was dying out, but it has recently seen another surge. What do you know about trends related to your book/topic/audience?

3. Similar books. What else has been published on your topic? Have you read all ten books in your category? If you haven't, you should. You'll want to know everything you can about what's out there and how it's being perceived in the marketplace. It's never a problem having a similar topic. When I published No More Rejections - Get Published Today, I knew there were other books out there on marketing. I read them all--then angled my book differently.

4. Getting and staying current. What's going on in your industry today? What are some hot buttons? What are people looking for? What's next on the horizon for this topic/audience? If you can't seem to gather this information through traditional channels, why not survey your target audience? There are a number of places to run free surveys, Survey Monkey is one of them: http://www.surveymonkey.com

5. Follow the media. What's the media talking about these days? Keep track of media buzz--what they're paying attention to and what they're writing about. Delve beyond the front page of your paper to the second or third page and see what's filling the pages. If you can get your hands on out-of-state papers, do a comparative review. Do you see a trend in coverage? Is there something that seems to be getting more buzz even if it's on page six?

6. Talk, teach, listen. One of the best ways I've found to get in touch with my audience was to teach a class and do speaking engagements. When I was putting together my book, Get Published Today, I found that the classes I taught provided valuable information for creating a great book because they put me directly in touch with my audience!

7. Timing is everything. When do you plan to release your tome? Are you releasing around a holiday or anniversary? Could you take advantage of any upcoming event and/or holiday for your book launch?

in Book Marketing
Source: http://www.readbud.com/Articles/Book-Marketing/Seven-Secrets-of-Writing-a-Book-That-Sells